2024
- Current
About
Me ^-^
I'm Una. Digital product designer from Taiwan.
I craft brand identities and websites that combine thoughtful design, clear storytelling, and user-friendly experiences.
I craft brand identities and websites that combine thoughtful design, clear storytelling, and user-friendly experiences.
With 3+ years of experience in product UIUX design, I turn strategic visions into digital reality. I shape complex ideas into elegant, purpose-driven designs that deliver seamless user experiences.
3
YEARS OF EXPERIENCE
40
+
DIGITAL PRODUCT SHIPPED
3
M+
END-USERS IMPACTED
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PRODUCT DSIGNER aT MOMO
- Led end-to-end product design for Search and Recommendation experiences, supporting 1.7M+ DAU on a large-scale e-commerce platform.
- Designed and optimized core traffic entry points, where Search contributed ~45–50% of total GMV and Recommendation drove ~45–50% of DAU.
- Owned the full design lifecycle from problem framing and UX strategy to UI execution and post-launch iteration.
45
%
GMV YoY
7
%
CVR YoY
27
%
CTR YoY
2022
UIUX Designer at Everfocus
Automotive HMI Product · Led the design of two B2B andSaaS products, collaborating with the team from ideationto production to bring the products from 0 to 1.
- Directed the end-to-end design for Xfleet, a remote fleet management software that allows users to manage their fleets of vehicles from a centralized platform.
- Leading the ideation and strategic planning phase of the intelligent cockpit product, ultimately achieving a 15% revenue growth rate for the company.
- Conducted 4 user tests and made design adjustments based on user feedback.
15
%
revenue growth rate
40
%
In-Car App Engagement
95
%
Task Success in Driving Sim
my art works
Interests
When I am not working, I have others passions I dive into like drone flying and aerial imagery from countries I've had the chance to travel to.
ALWAYS KEEN
FOR EXCITING
COLLAB
