2024
- Current
About
Me ^-^
I'm Una. Digital product designer from Taiwan.
I craft brand identities and websites that combine thoughtful design, clear storytelling, and user-friendly experiences.
I craft brand identities and websites that combine thoughtful design, clear storytelling, and user-friendly experiences.
With 4+ years of experience in product UIUX design, I turn strategic visions into digital reality. I shape complex ideas into elegant, purpose-driven designs that deliver seamless user experiences.
4
YEARS OF EXPERIENCE
40
+
DIGITAL PRODUCT SHIPPED
3
M+
END-USERS IMPACTED
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PRODUCT DSIGNER aT MOMO
- Led end-to-end product design for Search and Recommendation experiences, supporting 1.7M+ DAU on a large-scale e-commerce platform.
- Spearheaded the strategic expansion of Search & Recommendation placements by mapping features to specific user mental models, effectively driving an 18% YoY increase in GMV and a 15% YoY surge in CVR.
- Revamped the end-to-end product discovery experience, which significantly lifted CTR by 27% and reversed the trend of low DAU in core search functionalities.
18
%
GMV YoY
15
%
CVR YoY
27
%
CTR YoY
2022
UIUX Designer at Everfocus
Automotive HMI Product · Led the design of two B2B and SaaS products, collaborating with the team from ideationto production to bring the products from 0 to 1.
- Directed the end-to-end design for Xfleet, a remote fleet management software that allows users to manage their fleets of vehicles from a centralized platform.
- Spearheaded the UX strategy and product ideation for an innovative Automotive HMI (Intelligent Cockpit), directly contributing to a 15% boost in overall company revenue.
- Orchestrated in-depth user research and conducted 4 rounds of usability testing, translating qualitative feedback into strategic UI enhancements that significantly reduced operational friction for professional users.
15
%
revenue growth rate
40
%
In-Car App Engagement
95
%
Task Success in Driving Sim
my art works
Interests
When I am not working, you can usually find me outdoors. I'm all about hiking, exploring new places (currently dreaming of a trip to Vienna!), or just painting at home ^_^
ALWAYS KEEN
FOR EXCITING
COLLAB
